Analyzing Decision Making.pdf

Analyzing Decision Making true
By:Jordan J. Louviere
Published on 1988-03-01 by SAGE


This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

This Book was ranked at 29 by Google Books for keyword Decision-Making.

Book ID of Analyzing Decision Making's Books is AZl79C4KI6sC, Book which was written byJordan J. Louvierehave ETAG "jJ06B2kBTc4"

Book which was published by SAGE since 1988-03-01 have ISBNs, ISBN 13 Code is 9780803927575 and ISBN 10 Code is 0803927576

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Book which have "95 Pages" is Printed at BOOK under CategoryBusiness and Economics

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